Open Ended Coding Services India, Verbatim Coding Services India

Verbatim responses are an integral part of the market research which needs to be accurately coded since it provides more breadth to respondent’s opinion.Open ended response coding has been the important aspect of market research work. The scope of this work has widened across with time as the capture of responses have moved from traditional Questionaires to social media marketing tools like blogs, forums ,facebook , linkedin etc.

Meltdata Business Solutions employs a systematic, thematic and an integrated approach to transform the open ended raw data into intelligence which can capture the Brand Image , Perception, Behavioral Diagnostics etc.

 
Vebatim coding services is done at our India office by a pool of functional experts in the field. Meltdata also uses tools like data miner , ascribe etc to provide the coding services done in India at a low cost.
 
The Open ended coding services department in India office claims to be the lowest cost service provider in the country without comprimising on the quality of the deliverables. The code quality is properly checked before its final delivery.

 
These open ended coding services are then tabulated and merged with the closed end questions to develop highly sensible inference from the questionaire and other social media marketing tools .

 
Scope of Services:

• Assignment of open ended and "other specify" data into a custom developed code-list resulting in quantifiable responses
• Data Collected may be available and stored in various database formats: Excel, Access, ASCII, .dat, etc.
• Information stored is meaningless in its raw form unless it facilitates retrieval and provides insights
• This data needs to be coded based on specific conventions or codes in order to derive meaningful interpretations
• Verbatim responses are assigned to categories; these categories represent the concepts that the verbatim responses are expressing

Tools Used:

• Ascribe
• MS-Excel

Survey Designing Services, Market Research Companies in India

The Survey design of the questionnaires typically focuses attention on the measurement of the variables of interest in the study. The investigator's concern is obviously to make sure that questions adequately address the issues being studied and measure what they want to measure. Sometimes while doing so ,investigators can forget that the survey interview takes place within a social context . Needless to say that surveys are a kind of social activity.

Meltdata has an expertise of high quality and affordable survey designing in the all the domains. Meltdata Researchers take care well of the following points which are vital for survey design.

1. How to increase participation and make the interview more pleasant for respondents?
Apart from the General rules of selection and participation , Meltdata ensures that the relations survyes are kept polite and sufficient support is provided to them to fill the questionaires.

2. How to keep the Questions Unambiguous?
Given an Ambiguous Questionaire , the respondents may not ask for clarification and then answer the question. Meltdata ensures that the design of questionaires is completey unambiguous

3. How to choose the right length, specificity and scale for the questions?
Common sense suggest that questions should be short and use simple langauage. But over simplification also implies more difficulties in the interpretation of the questions . Meltdata algorithms uniquely optimizes the parameters when designing the survey.

Are you facing Low Response rates for your surveys due to Respondent fatigue?? Try our Interactive Web Based Modules

To know more about the Interactive Modules Contact Us : info@meltdata.org