Thursday 1 September 2011

Survey Designing Services, Market Research Companies in India

The Survey design of the questionnaires typically focuses attention on the measurement of the variables of interest in the study. The investigator's concern is obviously to make sure that questions adequately address the issues being studied and measure what they want to measure. Sometimes while doing so ,investigators can forget that the survey interview takes place within a social context . Needless to say that surveys are a kind of social activity.

Meltdata has an expertise of high quality and affordable survey designing in the all the domains. Meltdata Researchers take care well of the following points which are vital for survey design.

1. How to increase participation and make the interview more pleasant for respondents?
Apart from the General rules of selection and participation , Meltdata ensures that the relations survyes are kept polite and sufficient support is provided to them to fill the questionaires.

2. How to keep the Questions Unambiguous?
Given an Ambiguous Questionaire , the respondents may not ask for clarification and then answer the question. Meltdata ensures that the design of questionaires is completey unambiguous

3. How to choose the right length, specificity and scale for the questions?
Common sense suggest that questions should be short and use simple langauage. But over simplification also implies more difficulties in the interpretation of the questions . Meltdata algorithms uniquely optimizes the parameters when designing the survey.

Are you facing Low Response rates for your surveys due to Respondent fatigue?? Try our Interactive Web Based Modules

To know more about the Interactive Modules Contact Us : info@meltdata.org

No comments:

Post a Comment