Verbatim responses are an integral part of the market research which needs to be accurately coded since it provides more breadth to respondent’s opinion.Open ended response coding has been the important aspect of market research work. The scope of this work has widened across with time as the capture of responses have moved from traditional Questionaires to social media marketing tools like blogs, forums ,facebook , linkedin etc.
Meltdata Business Solutions employs a systematic, thematic and an integrated approach to transform the open ended raw data into intelligence which can capture the Brand Image , Perception, Behavioral Diagnostics etc.
Vebatim coding services is done at our India office by a pool of functional experts in the field. Meltdata also uses tools like data miner , ascribe etc to provide the coding services done in India at a low cost.
The Open ended coding services department in India office claims to be the lowest cost service provider in the country without comprimising on the quality of the deliverables. The code quality is properly checked before its final delivery.
These open ended coding services are then tabulated and merged with the closed end questions to develop highly sensible inference from the questionaire and other social media marketing tools .
Scope of Services:
• Assignment of open ended and "other specify" data into a custom developed code-list resulting in quantifiable responses
• Data Collected may be available and stored in various database formats: Excel, Access, ASCII, .dat, etc.
• Information stored is meaningless in its raw form unless it facilitates retrieval and provides insights
• This data needs to be coded based on specific conventions or codes in order to derive meaningful interpretations
• Verbatim responses are assigned to categories; these categories represent the concepts that the verbatim responses are expressing
Tools Used:
• Ascribe
• MS-Excel
Meltdata Business Solutions employs a systematic, thematic and an integrated approach to transform the open ended raw data into intelligence which can capture the Brand Image , Perception, Behavioral Diagnostics etc.
Vebatim coding services is done at our India office by a pool of functional experts in the field. Meltdata also uses tools like data miner , ascribe etc to provide the coding services done in India at a low cost.
The Open ended coding services department in India office claims to be the lowest cost service provider in the country without comprimising on the quality of the deliverables. The code quality is properly checked before its final delivery.
These open ended coding services are then tabulated and merged with the closed end questions to develop highly sensible inference from the questionaire and other social media marketing tools .
Scope of Services:
• Assignment of open ended and "other specify" data into a custom developed code-list resulting in quantifiable responses
• Data Collected may be available and stored in various database formats: Excel, Access, ASCII, .dat, etc.
• Information stored is meaningless in its raw form unless it facilitates retrieval and provides insights
• This data needs to be coded based on specific conventions or codes in order to derive meaningful interpretations
• Verbatim responses are assigned to categories; these categories represent the concepts that the verbatim responses are expressing
Tools Used:
• Ascribe
• MS-Excel
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